Monday, June 4, 2007

London 2012

London unveiled their 2012 Olympic logo today and it has left the design community stunned and probably a good percentage of non-designers as well. If you can focus on the blindingly pink jagged segments long enough, you will see that they represent the numbers 2012. It is probably an unfortunate result of "design by committee" and it will only look that much worse in 5 years. I think it is even more surprising since their bid logo (below) was very classy and streamlined.

3 comments:

Joanna Goddard said...

the second one is so much better! the first looks like it belongs in a bad teen magazine.

thanks for the post:) your blog is cool and eclectic; i'll be back!

nice-etc said...

haha that is really strange! what were they thinking?

Chicago really wants them to come here..I'm not so into it. They are going to destroy a park to do it..and I guess I'm just a bit nervous since there always seem to be bomb threats and things?

Rachel said...

Wow! Two bloggers I admire on one day. Thanks for reading!